E Source: energy or food source
L Status: Life status
L Span: Life span
Thursday, March 18, 2010
Full Moon Thought Form Creation Party
E Source: energy or food source
L Status: Life status
L Span: Life span
Thursday, March 11, 2010
The Future of Advertising 2
here's the first part, btw.
Last year I posted an idea for a car brand (or a car rental company) ... a road adventure reality show "Lost in a city"... where participants are transported (blindfolded!) and dropped in an unknown to them place (new country or city) with only a credit card, a map of the place and car keys ( brand of their choice). After a couple of days of exploring the place they would arrive to a special pickup place to be transported back to their original homes. Their road adventures would be recorded and published online. No selling propositions, no logos.... think of it as bmwfilms.com a few years back... but instead of actors real people. (NB: events could be scripted or not)
Anyway, today I came across this article "High end thrill-seekers pay to be kidnapped" from springwise.com that tells us about a new business startup Ultime Réalité that offers experience seekers a menu of realistic custom made high end experiences ranging from being woken up in a morgue surrounded by corpses to being hunted down by a serial maniac. What's also interesting is that the requests, according to Reuters primarily come from top-level executives seeking an extreme-sports alternative. Prices for basic kidnapping start from 900 €.
The way I see it, brands should embrace this new experiential medium and instead of crafting persuasive selling messages start offering persuasive (as well as relevant to the brand) life experiences.
For example, Fallon has launched a campaign to introduce the new name for Charmin toilet tissue, 'Cushelle'. TV spot shows a koala hugging a Cushelle pack of tissues. Experiential approach to current Cushelle campaign would be, for instance, to let the consumer to hug the koala and experience the softness ... instead of imagining it from the picture. If this is not appealing enough (as I suspect), lets drop the koala and create a more rewarding experience of family friendly softness - i.e. to offer real homeless people a chance to spend a soft-n-cozy luxurious weekend with a real hospitable family in their own home! (with Cushelle tissues in their private toilets of course!)
The way I see it the future of advertising will be determined by the future products, which in turn will be determined by the the people's needs and moods... and we can clearly see a growing interest for products of more experiential nature. There will be a lesser demand for physical things (i.e. no more new pencil holders, pls!), but a higher demand for new experiences that would last much longer then a few seconds of a print ad or 45 sec. of a TV commercial. In fact future TV commercials will look more like movie trailers with product placement... offering consumers chances of participation in freshly created stories, scripted or unscripted, role playing or reality games, funny or unnerving contests, educational as well as entertaining programs, etc.."People have arrived at a certain degree of development, they are more sensitive and have more spiritual force, and so their problems are more acute.."
Last year I posted an idea for a car brand (or a car rental company) ... a road adventure reality show "Lost in a city"... where participants are transported (blindfolded!) and dropped in an unknown to them place (new country or city) with only a credit card, a map of the place and car keys ( brand of their choice). After a couple of days of exploring the place they would arrive to a special pickup place to be transported back to their original homes. Their road adventures would be recorded and published online. No selling propositions, no logos.... think of it as bmwfilms.com a few years back... but instead of actors real people. (NB: events could be scripted or not)
Anyway, today I came across this article "High end thrill-seekers pay to be kidnapped" from springwise.com that tells us about a new business startup Ultime Réalité that offers experience seekers a menu of realistic custom made high end experiences ranging from being woken up in a morgue surrounded by corpses to being hunted down by a serial maniac. What's also interesting is that the requests, according to Reuters primarily come from top-level executives seeking an extreme-sports alternative. Prices for basic kidnapping start from 900 €.
The way I see it, brands should embrace this new experiential medium and instead of crafting persuasive selling messages start offering persuasive (as well as relevant to the brand) life experiences.
For example, Fallon has launched a campaign to introduce the new name for Charmin toilet tissue, 'Cushelle'. TV spot shows a koala hugging a Cushelle pack of tissues. Experiential approach to current Cushelle campaign would be, for instance, to let the consumer to hug the koala and experience the softness ... instead of imagining it from the picture. If this is not appealing enough (as I suspect), lets drop the koala and create a more rewarding experience of family friendly softness - i.e. to offer real homeless people a chance to spend a soft-n-cozy luxurious weekend with a real hospitable family in their own home! (with Cushelle tissues in their private toilets of course!)
Friday, February 26, 2010
Tuesday, February 23, 2010
Sunday, February 14, 2010
Sunday, January 24, 2010
Idea: NATO condoms
Durex and NATO have one thing in common - it's all about protection!
To celebrate NATO's 60th Aniversary Durex produces special edition condoms:
To celebrate NATO's 60th Aniversary Durex produces special edition condoms:
Wednesday, January 13, 2010
Magick Arts
magician's circles of work:
1. eclectic chaos version
2. planetary forces, sigilised mandalas version
work in progress...
1. eclectic chaos version
2. planetary forces, sigilised mandalas version
work in progress...
Idea: Temporary “friend list” swapping on Facebook.
Imagine you have an opportunity to find yourself surrounded by complete strangers and see how they interact, their interests… and maybe if you like someone you can invite them into your own circle of friends!
i.e. You have 150 friends. For 1 day your list can be swapped for 150 random strangers. If you have only 30 friends, you get 30 strangers.
This idea probably needs to be done with cooperation of Facebook, which is most likely because this project promotes more connectivity within the social network.
i.e. You have 150 friends. For 1 day your list can be swapped for 150 random strangers. If you have only 30 friends, you get 30 strangers.
This idea probably needs to be done with cooperation of Facebook, which is most likely because this project promotes more connectivity within the social network.
Idea: Buy a doll and sponsor the child
There are plenty of children in the 3rd world countries who would benefit from public support. The is also a trend of buying very realistic looking dolls… and they cost between 150 and 500 $!
Why not to make dolls that are exact copies of the real children in need and use it as a marketing tool to raise money for their support?
A project in cooperation with children support organization, perhaps?
For example:
Why not to make dolls that are exact copies of the real children in need and use it as a marketing tool to raise money for their support?
A project in cooperation with children support organization, perhaps?
For example:
Idea: Audio-Visual Lie Detector widget
This application can detect subtle changes in voice and speech delivery pattern.
Also it can track the eye and body movement of the speaker.
All the data is processed and shows a high probability result if the person is telling the truth or not.
Also it can track the eye and body movement of the speaker.
All the data is processed and shows a high probability result if the person is telling the truth or not.
Idea: Recycling old TV ads into game quiz
The idea is to recycle already existing classical (otherwise non-interactive) TV ads by adding to them a layer of interactivity.
How it works:
On a special website a viewer is offered to watch a random classic TV commercial and in the end he is presented with a set of random questions related to the just watched commercial. For example:
How it works:
On a special website a viewer is offered to watch a random classic TV commercial and in the end he is presented with a set of random questions related to the just watched commercial. For example:
Idea: FB Fantasy Friends
Why not develop a widget that would allow to create personal fantasy friends list? Or people you really admire and wish to become friends with?
Here's my personal FFB list:
Here's my personal FFB list:
Idea: Hopscotch credit card number
The idea is to encourage adults to exercise by hopscotching for a bonus. All they have to do is to make 16 random hops on a specially designed hopscotch mat that works like a numeric keypad.
The person who hits the right digital number of the credit card gets a reward, i.e. a credit card loaded with free 500€ to spend.
click on the pic to enlarge:
The person who hits the right digital number of the credit card gets a reward, i.e. a credit card loaded with free 500€ to spend.
click on the pic to enlarge:
Wednesday, December 09, 2009
Everything is OK
Danny and Charlie go out to St Paul's Cathedral, the London Stock Exchange, and the Bank of England spreading a universal message of peace and love.
Danny cheering up the miserable commuters on the Northern Line, London July 2009:
Danny cheering up the miserable commuters on the Northern Line, London July 2009:
Idea: How to sell Swine Flu
This is in response to AdAge's post announcing that Government PSA Urges Americans to Get Swine-Flu Vaccine . Called "Together We Can All Fight the Flu," the campaign features seven 30-second TV commercials, three radio spots, online banner ads and outdoor ads that remind Americans of the importance of being vaccinated against the H1N1 flu virus.
To be honest, it sucks. Not just creatively, but also strategically.
The campaign fails to solve the main problem - credibility issue. Everybody I know (including myself) believes that the whole swine flu propaganda is a political ploy which has been artificially hyped up to instill more fear in the populace. (Very similar to "war on terror" strategy.)
Here's a better idea how to sell swine flu:
Instead of showing sheeple bragging about being vaccinated why not show those unfortunate souls who already have been infected with the virus? I would like to hear them and not some actors on pay roll. Who are those victims that the government so desperately trying to make us believe are real and many?
To be honest, it sucks. Not just creatively, but also strategically.
The campaign fails to solve the main problem - credibility issue. Everybody I know (including myself) believes that the whole swine flu propaganda is a political ploy which has been artificially hyped up to instill more fear in the populace. (Very similar to "war on terror" strategy.)
Here's a better idea how to sell swine flu:
Instead of showing sheeple bragging about being vaccinated why not show those unfortunate souls who already have been infected with the virus? I would like to hear them and not some actors on pay roll. Who are those victims that the government so desperately trying to make us believe are real and many?
According to the Centers for Disease control, 22 million Americans have been infected with swine flu, and nearly 4,000 have died from the H1N1 virus.Better yet, the most convincing ad for me would the one that shows members of the government themselves taking the shots!
Tuesday, December 08, 2009
Idea: Climate Wars game
According to conspiracy theory H.A.A.R.P. (High Altitude Auroral Research Program) is developing weather manipulation technology capable creating earthquakes, tornadoes, tsunamis and other devastating natural phenomena that can be used as a secret military weapon. (Otherwise why the project is owned by US Military and is highly secretive?)
Why not design a strategy game that would popularize HAARP's science program as well as educate general public about the dangers involved should this technology be used as a weapon?
The game is a realistic simulation of earth environment that can be played online and allows to manipulate weather conditions of the planet thus creating floods, drafts, tornadoes and earthquakes. Apart from that players can apply mind control weapons by using real time sound waves to alter emotional states of their adversaries.
In the course of the game players would not only learn about the use of technology as a mighty weapon but also different survival strategies in dealing with consequences of various climate cataclysms, i.e. moving population to safe areas, building infrastructure, setting up rescue operations, etc.
General benefit of the game:
Making HAARP's technologies transparent (by introducing them to public awareness in an entertaining format) would make their military use in the real world more difficult. It would not only alert general public of the possibility and dangers of it's military use (and create more watchdogs groups) but also would stimulate development of its peaceful applications.
Why not design a strategy game that would popularize HAARP's science program as well as educate general public about the dangers involved should this technology be used as a weapon?
The game is a realistic simulation of earth environment that can be played online and allows to manipulate weather conditions of the planet thus creating floods, drafts, tornadoes and earthquakes. Apart from that players can apply mind control weapons by using real time sound waves to alter emotional states of their adversaries.
In the course of the game players would not only learn about the use of technology as a mighty weapon but also different survival strategies in dealing with consequences of various climate cataclysms, i.e. moving population to safe areas, building infrastructure, setting up rescue operations, etc.
General benefit of the game:
Making HAARP's technologies transparent (by introducing them to public awareness in an entertaining format) would make their military use in the real world more difficult. It would not only alert general public of the possibility and dangers of it's military use (and create more watchdogs groups) but also would stimulate development of its peaceful applications.
Wednesday, December 02, 2009
Idea: Famous brand to sponsor crop circles
As we move closer to 2012 more people get interested in exopolitics (study of political relations between humans and extraterrestrial civilizations) and crop circles phenomena.
According to International Crop Circles Archive (ICCA) appearances of crop circle formations worldwide are increasing and now capture imagination even of the "mainstreamers".
It would be a good idea for a big brand to sponsor a piece of land specifically designated for communication with extraterrestrial intelligence through crop circles medium.
By this I don't mean "shaving" a huge brand's logo on the crop field or anything like that. The project should not be a gimmick but rather an experiment with an objective of possibility to
establish a meaningful dialog with ETs.
From a marketing perspective the project would contribute to the brand's progressive image (open-minded, forward thinking, etc.)
i.e. below is an example for Apple brand (since they claim: Think different)
I can't imagine Microsoft doing it, but if it did, it would definitely help the brand to change it's rather uninspiring mainstream image into a more forward thinking and progressive... as well as winning hearts and minds of millions of crop circle enthusiasts worldwide.
Other potential sponsors who'd benefit from this idea: BMW or Mercedes, Google or Yahoo, Shell or alternative energy groups, etc.
According to International Crop Circles Archive (ICCA) appearances of crop circle formations worldwide are increasing and now capture imagination even of the "mainstreamers".
It would be a good idea for a big brand to sponsor a piece of land specifically designated for communication with extraterrestrial intelligence through crop circles medium.
By this I don't mean "shaving" a huge brand's logo on the crop field or anything like that. The project should not be a gimmick but rather an experiment with an objective of possibility to
establish a meaningful dialog with ETs.
From a marketing perspective the project would contribute to the brand's progressive image (open-minded, forward thinking, etc.)
i.e. below is an example for Apple brand (since they claim: Think different)
I can't imagine Microsoft doing it, but if it did, it would definitely help the brand to change it's rather uninspiring mainstream image into a more forward thinking and progressive... as well as winning hearts and minds of millions of crop circle enthusiasts worldwide.
Other potential sponsors who'd benefit from this idea: BMW or Mercedes, Google or Yahoo, Shell or alternative energy groups, etc.
Monday, November 30, 2009
Friday, November 27, 2009
Idea: video highlights widget
Problem:
When friends send us video links, why do we have to waste time watching a whole video clip when only a few parts of the video maybe interesting?
Solution:
Why not develop a special widget that would allow us to select the best parts of the video and send our friends just these selected parts of the clip?
Below are some examples of potential sponsors:
the idea would also work for a juice brand:
... or newspaper with "no frills" approach:
translation of Bild newspaper slogan: Who has important things to say makes no long sentences. This applies to video as well.
When friends send us video links, why do we have to waste time watching a whole video clip when only a few parts of the video maybe interesting?
Solution:
Why not develop a special widget that would allow us to select the best parts of the video and send our friends just these selected parts of the clip?
Below are some examples of potential sponsors:
the idea would also work for a juice brand:
... or newspaper with "no frills" approach:
translation of Bild newspaper slogan: Who has important things to say makes no long sentences. This applies to video as well.
Mind vs Heart
The following map shows limitation of human mind in perception of the ultimate reality.
Higher knowledge of reality is achieved through integration of all the senses, i.e. 5 senses of the mind (which interpret material plane) and the 6th sense of the heart (which transcends the material).
Higher knowledge of reality is achieved through integration of all the senses, i.e. 5 senses of the mind (which interpret material plane) and the 6th sense of the heart (which transcends the material).
Subscribe to:
Posts (Atom)