Coca-Cola (love and happiness brand) could be the first brand to embrace more ethical advertising platform.
more on lovertising concept here
Thursday, April 29, 2010
Idea: Coke launches Lovertising Festival 2012
Coca-Cola (love and happiness brand) could be the first brand to embrace more ethical advertising platform.
more on lovertising concept here
Wednesday, April 28, 2010
Idea: Thai National Reconciliation Tee
Just returned from Bangkok. The country is divided between the poor north (red shirts) and bourgeois south (yellow shirts). The stand off is longer then 7 weeks.
http://www.thaizer.com/politics/who-are-the-yellow-shirts-and-red-shirts/
It would be cool if tourists, in support for Thai national reconciliation, start wearing red-yello t-shirts!
http://www.thaizer.com/politics/who-are-the-yellow-shirts-and-red-shirts/
It would be cool if tourists, in support for Thai national reconciliation, start wearing red-yello t-shirts!
Idea: Free Love carriage
Deutsche Bahn sets up a carriage that is called Free Love where passengers during their journey can try free product samples offered by different brands (tryvertising).
Idea: Ask.com iPhone app
Ask.com develops mobile app that allows users to ask questions speaking directly into microphone and receive vocal answers (from Jeeves).
The app would convert audio questions into text, send the query online, the best text results would be converted back to voice spoken by animated Jeeves figure.
The convenience of this idea was inspired when I was lying on a beach trying to find Osiris constellation in the night sky. Sometimes it's easier to use your voice rather than typing- reading when looking for answers.
The search engine would scan wiki, blogs and other online portals to find the best possible answer. After answering the question Jeeves would ask if the user is happy with the first answer. If not, Jeeves gives another one.
Jeeves is multilingual and is capable to learn the user's habits.
The app can also function as a mobile browser.
TV ad shows curious kids and lazy dad. He gives them his phone with Jeeves who now plays substitute dad. Other examples may include digital Jeeves playing a scientist, teacher or even a politician.
Promo: competition between 2 teams both using the app - who finds the first right answer gets a prize.
The app would convert audio questions into text, send the query online, the best text results would be converted back to voice spoken by animated Jeeves figure.
The convenience of this idea was inspired when I was lying on a beach trying to find Osiris constellation in the night sky. Sometimes it's easier to use your voice rather than typing- reading when looking for answers.
The search engine would scan wiki, blogs and other online portals to find the best possible answer. After answering the question Jeeves would ask if the user is happy with the first answer. If not, Jeeves gives another one.
Jeeves is multilingual and is capable to learn the user's habits.
The app can also function as a mobile browser.
TV ad shows curious kids and lazy dad. He gives them his phone with Jeeves who now plays substitute dad. Other examples may include digital Jeeves playing a scientist, teacher or even a politician.
Promo: competition between 2 teams both using the app - who finds the first right answer gets a prize.
Monday, April 26, 2010
Flo White - Chemtrails
A new video of the Cleveland based musician Flo White for his song "Chemtrails". The video is highly influenced by John Carpenter's classic "They Live" in which construction worker Nada played by "Rowdy" Roddy Piper discovers a pair of sunglasses that allow him to see the world as it really is: aliens have taken over the Earth and people are being bombarded by media and government with subliminal messages like "OBEY", "MARRY AND REPRODUCE" and "STAY ASLEEP". The video also features my favorite truth seeker Freeman of The Freeman Perspective (he's that long haired guy with the white shirt).
Saturday, April 24, 2010
Get high on the facts
Marijuana Is Safer
i'd give it one year max until a full decriminalization of ganja in EU and North America starts.
i'd give it one year max until a full decriminalization of ganja in EU and North America starts.
Sunday, April 18, 2010
Rant: Why bother to pay for news?
i am subscribed to creativity online free (not spam free!) newsletter. they send me headlines of the news and if i want to read more, i click on the link that takes me to creativity online page... where i am greeted with a message that tells me that i have to pay to proceed further!
i.e. today in their newsletter they mentioned about a new mob app called Starling but wouldnt let me read about it on their page.
so i googled Starling and got tons of info on it: reviews, pics, videos, etc.
(in fact, i have to do this routine all the time!)
my point is:
Why bother with all this subscription paywall at all when it drives its potential readers to other (often better!) sources?
ok, i understand it might work with some sort of exclusive or special content ... but news in general can't be exclusive! And Creativity Online is just all about general news from ad and marketing industry and very little else. anything they report can be easily obtained for free elsewhere online.
... and then all these "only members can leave comments or rate" signs... that alone is so daft!
which brings me to a conclusion:
In the future the news would pay us to read their news!
i.e. today in their newsletter they mentioned about a new mob app called Starling but wouldnt let me read about it on their page.
so i googled Starling and got tons of info on it: reviews, pics, videos, etc.
(in fact, i have to do this routine all the time!)
my point is:
Why bother with all this subscription paywall at all when it drives its potential readers to other (often better!) sources?
ok, i understand it might work with some sort of exclusive or special content ... but news in general can't be exclusive! And Creativity Online is just all about general news from ad and marketing industry and very little else. anything they report can be easily obtained for free elsewhere online.
... and then all these "only members can leave comments or rate" signs... that alone is so daft!
which brings me to a conclusion:
In the future the news would pay us to read their news!
Saturday, April 17, 2010
A Case For Better Ideas and Less Worry About Executions
original article from Creativity online
look what reading it made me do:
click on the pic to enlarge.
my original comment (in case creativity decides not to publish it):
look what reading it made me do:
click on the pic to enlarge.
my original comment (in case creativity decides not to publish it):
a case for better ideas and fretting less over the executions would do a better job in keeping up with the zeitgeist
which is more about the content and less about the looks, i.e. the message makes the medium viral and not the other way round.
To argue for "fewer ideas" might sell the book to accountants, but i seriously doubt that putting a lid on creativity would make advertising more exciting!
p.s. its ok to have lots half-baked ideas. the more the better. it keeps creative minds sharper.
Monday, April 12, 2010
Idea: How to please fat cats
a restaurant offers refunds based on the customers weight (before and after).
click on the pic to enlarge:
click on the pic to enlarge:
Friday, April 09, 2010
Idea: New Age Nokia
In the future Nokia develops technology to connect inner selves.
Here's a concept for a future ad:
Here's a concept for a future ad:
Monday, March 29, 2010
Saturday, March 27, 2010
Kaos Magick vrmx
ian brown | this is my everything. my video remix:
This is how it works:
Music video is a way to practice kaos magick. In this video each glyph is a coded personal desire (text to picture). On a subjective level it works like this: The glyphs are flashing to the beat to bypass the mind sensor and to directtly access the subconscious in order to activate the process of manifistation. If you combine this effect to the soundtrack that you love - the magick begins.
This is how it works:
Music video is a way to practice kaos magick. In this video each glyph is a coded personal desire (text to picture). On a subjective level it works like this: The glyphs are flashing to the beat to bypass the mind sensor and to directtly access the subconscious in order to activate the process of manifistation. If you combine this effect to the soundtrack that you love - the magick begins.
Friday, March 26, 2010
Idea: MOVIES PRODUCT PLACEMENT 3.0
Its quite common nowadays to see user generated ads for brands on social media.
Why not make product placement marketing in movies also interactive and open-source?
Imagine a movie website that offers premium movies for free online viewing in exchange for user created content that promotes a certain brand and placed in the movie as a bubble-thought or a bubble-speech.
Some censorship rules might apply to prevent abuse and to encourage "bubbles" that are most creative, original and funny
ALternatively, bubbles could be set as a default canvas for Google AdWords, etc. :
Bubbls are interactive layers on top of the movie that function as mini webs and are capable of streaming rich multimedia.
Why not make product placement marketing in movies also interactive and open-source?
Imagine a movie website that offers premium movies for free online viewing in exchange for user created content that promotes a certain brand and placed in the movie as a bubble-thought or a bubble-speech.
Some censorship rules might apply to prevent abuse and to encourage "bubbles" that are most creative, original and funny
ALternatively, bubbles could be set as a default canvas for Google AdWords, etc. :
Bubbls are interactive layers on top of the movie that function as mini webs and are capable of streaming rich multimedia.
The last Advertising Agency on Earth
a viral from Saatchi & Saatchi accuses the industry of clinging to its old ways and methods, particular its reliance on TV advertising, "even when clients begged for new, non traditional ideas".
Wednesday, March 24, 2010
Saturday, March 20, 2010
Casting spells as copyright protection
Magick is the science and art of causing change using subtle forces of nature.
It is the most advanced and ancient form of Right Brain Technology known to man.
(Left Brain Technology deals with dense matter that relates to binary sequence , whereas Right Brain Tech relates to Fibonacci sequence and deals with subtle matter).
Why not use magick spells as means for copyright protection?
Below is an example of one I created for my website.
It is the most advanced and ancient form of Right Brain Technology known to man.
(Left Brain Technology deals with dense matter that relates to binary sequence , whereas Right Brain Tech relates to Fibonacci sequence and deals with subtle matter).
Why not use magick spells as means for copyright protection?
Below is an example of one I created for my website.
Friday, March 19, 2010
Idea: Magickal Console
Below are specially designed temporary tattoos for performing magick. Click on the pic to enlarge.
The console is loosely based on principles used in modern NLP (which borrowed most of its ideas from ancient hermetic teachings btw!):
1. Choose a desired state of consciousness.
2. Anchor it to the button
3. Recall that state of consciousness by pressing the button.
I have chosen 6 main desired states and programmed them into glyphs (buttons):
1. Mental power and concentration
2. Physical power and endurance
3. Invisibility state (achieved by reducing your light body/aura into a dot)
4. Astral travel and remote viewing
5. Protection shield (looping up energy)
6. Gnosis (alpha brain waves) for magickal visualisations
The button in the middle of the metatron grid (6 pointed star shape) acts as the console's on/off switch.
The four glyphs near the wrist are thought forms designed to aid the process.
The choice of buttons can vary. Some people might want to create different buttons (states) depending on their current personal needs, i.e. buttons against insomnia, buttons to evoke a state of tipsiness (great money saver!), buttons for courage, and etc.
Nota bene: There's a special magickal technique how to program desired states of being into glyphs just in 21 days which I will write more about in the future.
The console is loosely based on principles used in modern NLP (which borrowed most of its ideas from ancient hermetic teachings btw!):
1. Choose a desired state of consciousness.
2. Anchor it to the button
3. Recall that state of consciousness by pressing the button.
I have chosen 6 main desired states and programmed them into glyphs (buttons):
1. Mental power and concentration
2. Physical power and endurance
3. Invisibility state (achieved by reducing your light body/aura into a dot)
4. Astral travel and remote viewing
5. Protection shield (looping up energy)
6. Gnosis (alpha brain waves) for magickal visualisations
The button in the middle of the metatron grid (6 pointed star shape) acts as the console's on/off switch.
The four glyphs near the wrist are thought forms designed to aid the process.
The choice of buttons can vary. Some people might want to create different buttons (states) depending on their current personal needs, i.e. buttons against insomnia, buttons to evoke a state of tipsiness (great money saver!), buttons for courage, and etc.
Nota bene: There's a special magickal technique how to program desired states of being into glyphs just in 21 days which I will write more about in the future.
Subscribe to:
Posts (Atom)