My guess is that in the near future the old concept of news ownership will be quite ridiculous.
Paywalls are anti-social and will fail. http://www.wallblog.co.uk/2010/07/14/no-one-is-subscribing-to-the-times-paywall-says-source/
Earlier post on the subject of free news.
Thursday, July 15, 2010
Tuesday, July 06, 2010
Monday, July 05, 2010
Sunday, July 04, 2010
Wednesday, June 30, 2010
Tuesday, June 29, 2010
Cannes 2010 Films
creativity published film winners.
the only film i found interesting there (BBH, London):
the rest is just low IQ marketing.
the only film i found interesting there (BBH, London):
the rest is just low IQ marketing.
Sunday, June 27, 2010
Friday, June 25, 2010
Cropcircles 2010 UK
These are pics of 2 crop circles that appeared this spring in UK one after another (a day difference).
Both images have the same parts but differently rearranged. To me it looks like 2 parts of one message.
here's my spontaneous interpretation of what it could mean. click to enlarge:
Both images have the same parts but differently rearranged. To me it looks like 2 parts of one message.
here's my spontaneous interpretation of what it could mean. click to enlarge:
Wednesday, June 23, 2010
Mother shows she cares in a refreshing way
A few years back I suggested my former boss an idea to send our agency team with humanitarian help to Palestine. The plan was to arrive on trucks loaded with humanitarian kits donated by the agency clients and the agency itself.
He seemed to like the idea but wasn't quite convinced that this is a thing for an ad agency to do.
But attitudes change. Mother just has set up an example of an ad agency getting directly involved in social issues by sending its agency team to South Africa... to help communities to build a permanent football pitch, a community center and a day-care center, as well as funding school meals and setting up a program with Dell to provide computers for schools. Great move. More here.
He seemed to like the idea but wasn't quite convinced that this is a thing for an ad agency to do.
But attitudes change. Mother just has set up an example of an ad agency getting directly involved in social issues by sending its agency team to South Africa... to help communities to build a permanent football pitch, a community center and a day-care center, as well as funding school meals and setting up a program with Dell to provide computers for schools. Great move. More here.
Tuesday, June 22, 2010
On the future of brand slogans
Todays in Advertising Age article Amsterdam Abandons the 30-Second Spot and Why Long-Form Ads Are the Wave of the Future they write about downfall of expensive tv commercials vs online inexpensive films.
When I read that I remembered a post I published awhile ago where I also speculated about the future destiny of classical tv ads. Not so much in terms of "expensive short vs inexpensive long" but from my point of view that in the future ads will look more like movie trailers offering deeper interactive experiences ... with clever product placements... and free of any direct selling propositions or any self-congratulatory messages.
I bet that 5 to 7 years from now on the majority of all tv or video ads will be like mini-movies with an exciting (hopefully) story and a product placement.
So the creative challenge will be less about crafting a commercial message and more about inventing an engaging and memorable experience that can be traced back to a brand.
and btw, i am almost sure no one will be making ads like this.
When I read that I remembered a post I published awhile ago where I also speculated about the future destiny of classical tv ads. Not so much in terms of "expensive short vs inexpensive long" but from my point of view that in the future ads will look more like movie trailers offering deeper interactive experiences ... with clever product placements... and free of any direct selling propositions or any self-congratulatory messages.
I bet that 5 to 7 years from now on the majority of all tv or video ads will be like mini-movies with an exciting (hopefully) story and a product placement.
So the creative challenge will be less about crafting a commercial message and more about inventing an engaging and memorable experience that can be traced back to a brand.
and btw, i am almost sure no one will be making ads like this.
Sunday, June 20, 2010
Thursday, June 10, 2010
Idea: Magicians vs The Wall of Gaza
A viral documentary featuring most famous magicians from all over the world trying to make the wall of Gaza to disappear.
The video would show pagan priests, amazonian shamans, indian gurus, etc. performing their native rituals, spells and magickal ceremonies to help solving the problem where diplomacy failed.
maybe even a movie where Harry tackles the real life evils?
The video would show pagan priests, amazonian shamans, indian gurus, etc. performing their native rituals, spells and magickal ceremonies to help solving the problem where diplomacy failed.
maybe even a movie where Harry tackles the real life evils?
Wednesday, June 09, 2010
Afternoon with Underground Roy
spontanious lo-fi recording in the kitchen... roy hums to his own song 'children of israel'...
Monday, June 07, 2010
Tomorrow Awards: Top 10
the website
and here are the best entries (from my point of view):
1. 73.000 $ bar tab
2. Google Search Stories Video Creator
3. NIKE TRACKBALL
4. SOUR ' Hibi No Neiro' (Tone of everyday) (check out voxbox)
5. Stella Artois - King of Cannes
6. THINK
7. I´m working from here today!
8. Where's the Party by Carlsberg
9. Newspaper of the Future (same idea i had awhile ago)
10. The Pepsi Refresh Project
and here are the best entries (from my point of view):
1. 73.000 $ bar tab
2. Google Search Stories Video Creator
3. NIKE TRACKBALL
4. SOUR ' Hibi No Neiro' (Tone of everyday) (check out voxbox)
5. Stella Artois - King of Cannes
6. THINK
7. I´m working from here today!
8. Where's the Party by Carlsberg
9. Newspaper of the Future (same idea i had awhile ago)
10. The Pepsi Refresh Project
Saturday, June 05, 2010
Thursday, June 03, 2010
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