... is that old tricks of the trade ain't working anymore!
here's an example that immediately causes a skeptical reaction:
In psychology this old trick is called " deliberate projection of personal need as fact" which means it's a sure sign of lacking thereof.
Why would a brand pay an ad agency to say that it is number one? Because it is obviously not a number oneyet!
obviously nobody knows about it or nobody cares about it.
and by the way, wouldn't it to be more trustworthy for somebody else to say this?
Apparently not every brand (or ad agency) realizes that people are increasingly capable of deconstructing their "old school" selling propositions and "self congratulatory" ads like this only create a wall of skepticism.
Polaroid was once very cool. Now, with the advent of digital instant gratification photography it is nothing special.
Here's an idea how to make a comeback: Design a personal camera that can also capture the images of human soul.
How? To use an existing technology of Kirilan and Aura photography. At the moment there are some cameras built for this purpose, but they are mainly produced for hospitals and their design is rather industrial and bulky.
I believe it's time for Polaroid to surprise the photography market again and be the first to bring this technology to a mass market in a slick design and affordable price.
Would love to see a sci-fi movie that explores this scenario of human evolution and with the following tag line:
instead of the usual "dominate or die" direction of thinking, that is.
It would be interesting to see a world without any power structures, controlling institutions or religions. Utopia? Not necessarily. If you combine a climate catastrophe, a new electromagnetic radiation from cosmos that changes human DNA and some help from friendly aliens - we'd be there sooner rather than later.
I am bored to see ads flogging generic sex appeal i.e. men's products like Braun shavers, deodorants, etc. - all promising hordes of good looking women filling lives (most probably pathetic) of single males. They all focus on looks rather than character of women.
As an alternative for more discerning males why not develop a strategy that focuses more on the quality (as opposed to quantity) of the attraction?
The problem with the news is political bias. To get a more or less objective picture of what is really happening in the world one must watch at least more than one news channel. Why not set up online news portal that would syndicate all major news channels in one place, i.e. called all-in-one-world-news.com?
for example, if there is an important world news, we get to see more than one point of view of the event ( side-by-side) and therefore can form an unbiased (objective) evaluation of what's happening in the world.
another advantage: it would help to easily distinguish individual political and economical interests these news channels propagate.
Why not consider sprinting in water worthy of Olympic sports?
Sprinting in water is at least twice as hard than sprinting on the ground. Standard swimming pools can be used with runners competing in them next to each other, i.e. running 60 m (2 laps) or even 600 m (12 laps).
Just returned from Bangkok. The country is divided between the poor north (red shirts) and bourgeois south (yellow shirts). The stand off is longer then 7 weeks.
Deutsche Bahn sets up a carriage that is called Free Love where passengers during their journey can try free product samples offered by different brands (tryvertising).
Ask.comdevelops mobile app that allows users to ask questions speaking directly into microphone and receive vocal answers (from Jeeves).
The app would convert audio questions into text, send the query online, the best text results would be converted back to voice spoken by animated Jeeves figure.
The convenience of this idea was inspired when I was lying on a beach trying to find Osiris constellation in the night sky. Sometimes it's easier to use your voice rather than typing- reading when looking for answers.
The search engine would scan wiki, blogs and other online portals to find the best possible answer. After answering the question Jeeves would ask if the user is happy with the first answer. If not, Jeeves gives another one.
Jeeves is multilingual and is capable to learn the user's habits. The app can also function as a mobile browser.
TV ad shows curious kids and lazy dad. He gives them his phone with Jeeves who now plays substitute dad. Other examples may include digital Jeeves playing a scientist, teacher or even a politician.
Promo: competition between 2 teams both using the app - who finds the first right answer gets a prize.
A new video of the Cleveland based musician Flo White for his song "Chemtrails". The video is highly influenced by John Carpenter's classic "They Live" in which construction worker Nada played by "Rowdy" Roddy Piper discovers a pair of sunglasses that allow him to see the world as it really is: aliens have taken over the Earth and people are being bombarded by media and government with subliminal messages like "OBEY", "MARRY AND REPRODUCE" and "STAY ASLEEP". The video also features my favorite truth seeker Freeman of The Freeman Perspective (he's that long haired guy with the white shirt).
i am subscribed to creativity online free (not spam free!) newsletter. they send me headlines of the news and if i want to read more, i click on the link that takes me to creativity online page... where i am greeted with a message that tells me that i have to pay to proceed further!
i.e. today in their newsletter they mentioned about a new mob app called Starling but wouldnt let me read about it on their page. so i googled Starling and got tons of info on it: reviews, pics, videos, etc. (in fact, i have to do this routine all the time!)
my point is:
Why bother with all this subscription paywall at all when it drives its potential readers to other (often better!) sources?
ok, i understand it might work with some sort of exclusive or special content ... but news in general can't be exclusive! And Creativity Online is just all about general news from ad and marketing industry and very little else. anything they report can be easily obtained for free elsewhere online.
... and then all these "only members can leave comments or rate" signs... that alone is so daft!
which brings me to a conclusion:
In the future the news would pay us to read their news!
my original comment (in case creativity decides not to publish it):
a case for better ideas and fretting less over the executions would do a better job in keeping up with the zeitgeist which is more about the content and less about the looks, i.e. the message makes the medium viral and not the other way round. To argue for "fewer ideas" might sell the book to accountants, but i seriously doubt that putting a lid on creativity would make advertising more exciting!
p.s. its ok to have lots half-baked ideas. the more the better. it keeps creative minds sharper.
ian brown | this is my everything. my video remix:
This is how it works:
Music video is a way to practice kaos magick. In this video each glyph is a coded personal desire (text to picture). On a subjective level it works like this: The glyphs are flashing to the beat to bypass the mind sensor and to directtly access the subconscious in order to activate the process of manifistation. If you combine this effect to the soundtrack that you love - the magick begins.
Its quite common nowadays to see user generated ads for brands on social media. Why not make product placement marketing in movies also interactive and open-source?
Imagine a movie website that offers premium movies for free online viewing in exchange for user created content that promotes a certain brand and placed in the movie as a bubble-thought or a bubble-speech.
Some censorship rules might apply to prevent abuse and to encourage "bubbles" that are most creative, original and funny
ALternatively, bubbles could be set as a default canvas for Google AdWords, etc. :
Bubbls are interactive layers on top of the movie that function as mini webs and are capable of streaming rich multimedia.
a viral from Saatchi & Saatchi accuses the industry of clinging to its old ways and methods, particular its reliance on TV advertising, "even when clients begged for new, non traditional ideas".
Magick is the science and art of causing change using subtle forces of nature. It is the most advanced and ancient form of Right Brain Technology known to man. (Left Brain Technology deals with dense matter that relates to binary sequence , whereas Right Brain Tech relates to Fibonacci sequence and deals with subtle matter).
Why not use magick spells as means for copyright protection? Below is an example of one I created for my website.
Below are specially designed temporary tattoos for performing magick. Click on the pic to enlarge.
The console is loosely based on principles used in modern NLP (which borrowed most of its ideas from ancient hermetic teachings btw!):
1. Choose a desired state of consciousness. 2. Anchor it to the button 3. Recall that state of consciousness by pressing the button.
I have chosen 6 main desired states and programmed them into glyphs (buttons):
1. Mental power and concentration 2. Physical power and endurance
3. Invisibility state (achieved by reducing your light body/aura into a dot) 4. Astral travel and remote viewing
5. Protection shield (looping up energy) 6. Gnosis (alpha brain waves) for magickal visualisations
The button in the middle of the metatron grid (6 pointed star shape) acts as the console's on/off switch.
The four glyphs near the wrist are thought forms designed to aid the process.
The choice of buttons can vary. Some people might want to create different buttons (states) depending on their current personal needs, i.e. buttons against insomnia, buttons to evoke a state of tipsiness (great money saver!), buttons for courage, and etc.
Nota bene: There's a special magickal technique how to program desired states of being into glyphs just in 21 days which I will write more about in the future.
"Of what use, then, is the divination performed by one who has not spiritual discernment? And can one expect to find spiritual discernment in the hack occultist who gives so much for half-a-crown, and so much more for ten shillings? Spiritual things are not done in this way." Dion Fortune
Following the idea about combining magick (right brain technology) and marketing (left brain technology) here's
what we think would be the most appropriate way to charge for such service:
In our magickal works we don’t offer a tariff based pricing as we believe it will be detrimental to the outcome. In order for magick to work a genuine “sacrifice” has to be made.The value of “sacrifice” is personal for each individual and has therefore to be determined by each individual client.
Let me explain what I mean by “sacrifice”. And here we aren’t talking necessarily about pagan blood letting or sacrificing virgins!
What we mean is: in order to achieve our desired (magickal) outcome the client has to cement his belief by offering something that is very dear to him in exchange, in a similar way to the ancient civilizations did when they were asking their gods for miracles. Very important, the sacrifice has to be very genuine otherwise it won’t work. Imagine the Egyptians trying to fob off their gods by sacrificing their sickly calf instead of their prized bull! They wouldn’t have done this because they knew it just wouldn’t have worked.
So in modern terms, a client has to personally determine his value of the outcome by asking this question:
How important is the success of the outcome for me?
When he can honestly answer this question it is for him to determine the monetary value of the service. So it can’t be emphasized enough that the importance of honest evaluation is paramount to obtaining positive results.
Using conventional pricing methods in magick doesn’t often yield the desired results. For two simple reasons:
1.Many people are excluded from benefiting from these types of treatments simply because the fixed prices are out of their reach.
2. Those who can simply afford it are unlikely to feel that they are making any kind of personal sacrifice because it is well within their price range and therefore undervalued (from their perspective).
Of course there will be a group in the middle whose personal evaluation would match the given price of the service but this definitely won’t be the majority.
This “personal sacrifice” price system (or magickal price) not only solves the so common problem of mistrust (profit above all!) but also promotes principles of personal responsibility and higher consciousness, both for practitioners and their clients.
Technically it would work in 2 simple steps:
1. A client reads and signs a copy of the contract that explains how to make a conscious personal “magickal” price.
2. When the “sacrifice” is submitted, the work begins.
Magickal price system is also suited for products and services that deal with spiritual healing, alternative therapies… or any other areas that require the client’s active psychic participation and a use of right brain technologies.
A few weeks ago I had a serious heel injury (jumping on a rock barefoot). A week had passed and my foot didn't seem to get better (I also didn't have or use any conventional medicine!). Not being able to walk i decided to try experimenting with magickal self-healing using my recently created servitor/thought form together with a special sigil with my intent to get my foot heeled within a week. I drew the magickal glyphs on my bandage... and waited. Next day I was able to move (still limping though)... and 3 days later - I had no pain at all!
"People have arrived at a certain degree of development, they are more sensitive and have more spiritual force, and so their problems are more acute.."
The way I see it the future of advertising will be determined by the future products, which in turn will be determined by the the people's needs and moods... and we can clearly see a growing interest for products of more experiential nature. There will be a lesser demand for physical things (i.e. no more new pencil holders, pls!), but a higher demand for new experiences that would last much longer then a few seconds of a print ad or 45 sec. of a TV commercial. In fact future TV commercials will look more like movie trailers with product placement... offering consumers chances of participation in freshly created stories, scripted or unscripted, role playing or reality games, funny or unnerving contests, educational as well as entertaining programs, etc..
Last year I posted an idea for a car brand (or a car rental company) ... a road adventure reality show "Lost in a city"... where participants are transported (blindfolded!) and dropped in an unknown to them place (new country or city) with only a credit card, a map of the place and car keys ( brand of their choice). After a couple of days of exploring the place they would arrive to a special pickup place to be transported back to their original homes. Their road adventures would be recorded and published online. No selling propositions, no logos.... think of it as bmwfilms.com a few years back... but instead of actors real people. (NB: events could be scripted or not)
The way I see it, brands should embrace this new experiential medium and instead of crafting persuasive selling messages start offering persuasive (as well as relevant to the brand) life experiences.
For example, Fallon has launched a campaign to introduce the new name for Charmin toilet tissue, 'Cushelle'. TV spot shows a koala hugging a Cushelle pack of tissues. Experiential approach to current Cushelle campaign would be, for instance, to let the consumer to hug the koala and experience the softness ... instead of imagining it from the picture. If this is not appealing enough (as I suspect), lets drop the koala and create a more rewarding experience of family friendly softness - i.e. to offer real homeless people a chance to spend a soft-n-cozy luxurious weekend with a real hospitable family in their own home! (with Cushelle tissues in their private toilets of course!)
